The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

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Use this knowledge to understand your conversion rates per ad spend. If you spent $100 to make $800 then you made $8 for every $1 you spent. Conduct more tests, then scale out your efforts using the Pareto Principle, or the 80/20-Rule, which states that 80% of your results are coming from 20% of your efforts. Use meticulous tracking to discover the efforts that are leading to the biggest results. Simple as that.
“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”

How can I improve my website look and feel


Your website's landing page is the first impression potential customers will instantly have of your business. Therefore, take time to make sure that it looks great. A good landing page will also encourage visitors to sign up for some sort of list, or subscribe to the website. This gives you that all-important contact information, which becomes your first line of communication. 

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Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 25 of them, including several ways to boost site traffic for FREE.

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5) Post at the right time. Let’s say you want to post in the r/Entrepreneur/ subreddit, but there’s already a post in the #1 spot with 200 upvotes, and it was posted 4 hours ago. If you post at that time, you probably won’t overtake that #1 spot, and you’ll get less traffic. However, if you wait a day, check back, and see that the new #1 spot only has 12-15 upvotes, you’ll have a golden opportunity. It will be much easier for you to hit the #1 spot and get hundreds of upvotes.

Of course, if you're going the paid ad route, you could also use Facebook and Google re-targeting to keep that awareness and interest level high. For example, if you've ever noticed after leaving a particular website, that you begin to see their ad everywhere, there's a particular reason for that. Especially if they've already entered your sales funnel, this is a very powerful way to get them to act.

How can I check my website traffic


Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!

Hi, my name is Dimitrios and I am responsible for Crave Culinaire’s digital marketing. I would like to drive more traffic to Crave’s blog. Since Crave Culinaire is the only catering company who provides molecular cuisine, I thought about craving a blog post about that. The influencers in this niche have great success in utilizing recipes on their blogs. I will share some recipes of Brian Roland, owner and head chef of Crave Culinaire.

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Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. When they do this, they’re telling everyone in their network that they’ve done business with you. Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address.

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Facebook Ads – If you have a smaller budget, Facebook can be a great option for you.  Instead of targeting keyword phrases, you’re able to target interests and advertise to a very specific type of customer.  Your ads have to speak to a very specific situation.  It’s also wise to use images in your ads that are not like what everyone else in your market is using.  Try to be unique and you can make Facebook work for you.

What is funnel design


Once the prospect is in the proverbial funnel, you've peaked their awareness. That's the first stage of the funnel. However, getting a prospect aware of you is no simple feat. Depending upon how they've arrived to your website (organically or through a paid ad), those customers might view your funnel differently and your opt-in rates will vary significantly. 

How do you create a sales funnel that converts


Your best bet will be to give away something that’s valuable to your target market; for instance, a high-value digital asset on a niche topic. You can give away products (we’ve all seen contests where the prize is a free iPad or gift certificates), however this strategy often leads to entrants who are more interested in the money than in what you have to offer.

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Facebook Ads – If you have a smaller budget, Facebook can be a great option for you.  Instead of targeting keyword phrases, you’re able to target interests and advertise to a very specific type of customer.  Your ads have to speak to a very specific situation.  It’s also wise to use images in your ads that are not like what everyone else in your market is using.  Try to be unique and you can make Facebook work for you.
Want the skinny on how you can drive traffic to your website? The following traffic-driving strategies are organic in nature. You won't have to pay a single dollar for traffic that falls under this bucket. But you will have to trade your time. And since time is more valuable than money, in that it can only be used once then it's gone forever, there's still a significant cost involved depending on your skill level.
Lets just say that out of the 200 clicks, you received 3 sales, which were tracked with a Facebook conversion pixel. Those 3 sales resulted in $800 in revenue. So your $100 investment just drove $800 in sales. Now, this is simply a generic example , but when you know how to track your ads or other marketing efforts, then you'll know what's paying off and what's not.

What is a product funnel


I read all the words in your post. To believe me I read “generated generated” words two times at step 3. Okay lets come to point. I believe that I’m producing the right content and that too related to niches. When I started my blog, I’ve already made a list of influential bloggers started following them. I produce the hot/trending content in market and I share every post of all them, but in return I receive a 5% of output towards it. I get interact with each others and don’t know why new comers like me getting struggle for a reply from influencers ? … In most cases is same. Is that they are consider about their followers ? / they have enough/more sales or business?.

Solo ads – Solo ads are simple.  Write an email and pay someone with a list of people that should be interested in what you have for sale to send it to them.  Generally, you’ll want to send someone to a page where you’ll capture their contact info and send a series of emails attempting to convince them to trust you and buy what you sell.  This can help you build a decent sized email list quickly if you have an email that converts.

What is sales funnel in digital marketing


After all, this is what happens nearly 100% of the time. No matter how many times I prepare and warn my mastermind clients about the feeling of dropping $1000 in 72 hours on ads, all my reassuring words of advice and logic fly right out the window once the ads have been live for 24 hours. I’ve come to expect it, and know that it’s just part of the process.

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Medium is one of my go-to platforms for marketing my content and provides another authority-site domain that gives you the versatility of link-dropping the way that you normally would through any blog post on a CMS like WordPress. Leverage Medium to create intuitive content marketing posts that also link back to your primary posts on your site or blog.

How do I find out where my website ranks on Google


If you go for depth in your content, instead of breadth, promotion will become so much easier. Look at what everyone in your arena is providing – show up to the 500-word advice post party with a 5,000-word step-by-step guide post that actually helps people, and your readers will notice. You’ll not only have a much greater chance of selling people on the quality of your content, it’ll be more likely to go viral AND Google will rank it higher in the organic search because it’ll be longer and more in-depth.

How do I get organic traffic to my website


The final stage of the sales funnel is the action that you're intending them to perform. In most cases this is the purchase. Again, how well you move them through the various stages is going to set you up with a specific conversion for this action. For example, if 100 people click on your offer and 10 people enter your sales funnel but only purchase people purchase, then you have a 2 percent conversion. 

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Before people hand over their email address, you’re going to have to offer them something enticing in exchange. This could be a free eBook, access to a Webinar, or the promise of discounts or deals exclusively for your subscribers. You could even repurpose some of your existing blog content and turn it into a guide or resource list. Whatever you decide to offer, just make sure it’s something people will recognize as holding true value!

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Now that you’re all set up to starting collecting emails, the fun part begins (when I say ‘fun’, I actually mean ‘hard’). If your site receives a good amount of traffic and you have a truly compelling offer, this shouldn’t be too difficult. However, if you’re like most business owners, you’ll need to look outside your own audience to start building your list.

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Hi Brian, I’m so glad I found Backlinko! I’m downloading all the free guides you’re offering and taking notes. I started a blog last year, and I’ll just call it my “learning blog.” You help me understand that I need to change how I think about content creation (think keyword and topic, research it, THEN create content). So that will be the first strategy I implement for the new blog I plan on launching in the fall.
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
A lot to take on (I would know) but has the potential to pay off in a huge way if you really commit to it. To summarize, you need to figure out why a virtual summit is the right venue, what your topic will be, and who you’re going to network with to make it happen. You’ll need thought leaders, influencers, teams, businesses, bloggers, anyone who already has a committed audience and a distinct POV who will add value to an event like this.

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Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 25 of them, including several ways to boost site traffic for FREE.

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The truth? People are smart. They're not simply going to buy anything from anyone unless they feel there's an immense amount of value to be had there. Thus, your funnel needs to built that value and bake it in through a variety of means. But most importantly, you have to create a strong bond with your prospect, and that happens by being relatable, honest and transparent in your email warming sequence.
Thanks Jure. That actually makes sense. Exactly: I’ve tested lowering the number of tips in a few posts and it’s helped CTR/organic traffic. One thing to keep in mind is that the number can also be: the year, time (like how long it will take to find what someone needs), % (like 25% off) etc. It doesn’t have to be the number of tips, classified ads, etc.

What is the difference between pipeline and funnel


Of course, if you're going the paid ad route, you could also use Facebook and Google re-targeting to keep that awareness and interest level high. For example, if you've ever noticed after leaving a particular website, that you begin to see their ad everywhere, there's a particular reason for that. Especially if they've already entered your sales funnel, this is a very powerful way to get them to act.

How can I check my website traffic


If you don’t want to build a community of your own, making an agreement with someone that runs one already can be a huge shortcut.  Don’t misunderstand, this isn’t me suggesting that you go and spam the wall of some Facebook group.  To make this work, you have to build a real relationship with the owner of the group.  An alternative to a relationship is money.  Making a financial arrangement that benefits the owner can be enough to get them to recommend you to their audience.

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Content-Delivery Networks (aka CDNs) are a great way of speeding up page delivery across the world. Google and other search engines are inherently concerned about the speed of your site and page content. Use Amazon's AWS, MaxCDN or any number of other tools out there to leverage CDNs along with browser-caching tools like W3 Total Cache, WP Super Cache and others.

Why is website traffic important


While it can be hugely rewarding, building a community is tough.  You have to drill down and find the core problems for your audience and rally them around a solution.  Depending on the market you’re in, the core message of your group could be about anything from providing emotional support to discussing trends and news.  There really aren’t any specific limits.

I find it interesting that you talked about nutrition supplements for athletes. I am very close to launching such a product for enhancing aerobic exercise performance in women (ie. improved times in a 3 mile run).. The product contains no stimulants or exotic herbs. In fact three of the five ingredients are well known minerals, but in forms not found in most multi-vitamin-mineral supplements. The research behind the product comes from me. The credibility behind the research is that I am a professor of human nutrition with over 100 research papers. Now, the trick will be to use my connections and credibility in a business savvy way.
This way, when you do drive traffic, you know where that traffic is coming from. Otherwise, you're left in the dark. For example, if you do some content marketing on Quora.com or Medium.com, you could use the campaign source as simply Quora or Medium and the campaign medium as content_marketing and the term as the term you're working to rank for. Get the picture? Then, you'll see all the beautiful results directly in Google Analytics and you'll know specifically where your traffic came from.

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