Most people stop at features versus benefits but there’s actually a third step. And the third step is meaning. And that is writing about why those benefits matter. So if you’re talking about doing a real estate course the features might be eight modules workbooks some video lessons. Maybe a call the benefits might be that they can get their real estate business up in 30 days or less. It might mean they can get more leads. They can close their first deal… Those are the benefits. The results. But why is that meaningful to a real estate agent? Maybe it’s meaningful because they want to take a family vacation or because they want to help put their kid through college.
If you haven’t yet started building an email list (but know you need to), this article is for you. You may have heard that a strong email list is one of the most valuable assets you can have, but when you’re starting from scratch, it’s easy to feel overwhelmed. This is partly because many business owners have a hard time envisioning the long-term payoff for the hard work they need to do now.

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Once the prospect is in the proverbial funnel, you've peaked their awareness. That's the first stage of the funnel. However, getting a prospect aware of you is no simple feat. Depending upon how they've arrived to your website (organically or through a paid ad), those customers might view your funnel differently and your opt-in rates will vary significantly. 
Once the prospect is in the proverbial funnel, you've peaked their awareness. That's the first stage of the funnel. However, getting a prospect aware of you is no simple feat. Depending upon how they've arrived to your website (organically or through a paid ad), those customers might view your funnel differently and your opt-in rates will vary significantly. 

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Of course, if you're going the paid ad route, you could also use Facebook and Google re-targeting to keep that awareness and interest level high. For example, if you've ever noticed after leaving a particular website, that you begin to see their ad everywhere, there's a particular reason for that. Especially if they've already entered your sales funnel, this is a very powerful way to get them to act.

How do you develop a sales funnel


More and more people are figuring out that the email signature at the bottom of every email you send out is a great way to subtly promote your business. This tactic works best when you use your own professional business email address. That same email signature can also drive individuals toward your opt-in landing page where you can get them to sign up using their email address.

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The effort you put into building your email list is one of the best investments you can make online. Having access to the inboxes of targeted prospects means you can continue to build and nurture relationships over time, and become a trusted source of valuable industry knowledge. Then, when it’s time for your prospects to buy, you’ll be the first one who comes to mind.

What is the use of funnel chart


Include social sharing buttons and an "Email to a Friend" button in your marketing emails. That way, you'll gain access to their friends, colleagues, and networks and expand your contact list. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.

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But let’s say that you want at least 100 people to purchase from your sales funnel. You can work backwards to see how many people you need at each point along the funnel. If you want 100 sales, you would need 250 people to end up on your landing page (100 divided by 0.40). In order to get 250 people on your landing, your social media ad needs to target 1,250 consumers (250 divided by 0.20).

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And then I begin my very calming reminder of why we wait 72 hours and $1000 before making ANY decisions about the funnel. By the way, if you haven’t listened to my podcast episode called “In Defense of my Controversial Facebook Ad Advice”  – you should listen. It goes into detail about my advice, why I give it, and what it produces when you do it that way.

How can sales funnel be improved


For example, when a customer finds you organically through a Google search for example, that means you have some element of authority. When you have authority, prospects are more likely to enter into your funnel because they know that if they found you relevantly, that whatever it is that you're providing must be of a great value. That's just the nature of SEO and organic search. 
You can then string these Micro Funnels together to a larger sales funnel. With funnel A, you’ve grabbed their email. This gives you the traffic for Funnel B, where you’re asking for a deeper investment of time and money. This then gives you an audience of customers who have already shown interest in your brand, so you can upsell for your main product with funnel C.   
In a recent conversation I had with Perry Belcher, co-founder of Native Commerce Media, he told me that you also need to train your prospects to click on links. For example, you could have them click on a link of what interests them or link them to a blog post or eventually to a product or service that you're selling, but you need to train them to build a habit of clicking on those links from the very beginning.

How do you create an address list


Now, the first page in the funnel is going to be the squeeze page. That’s going to be the page where you give away something for free. So in that first box, just write “FREE” and then the box right next to it, put one box to the right. That’s going to be the offer. That’s the thing that you sell after they opt-in right? You give them something for free and then you’re like, ah, awesome. Okay, here is a $27 course. So in that second box, write $27. Now a lot of people who work with me, or if you know Russell and you’re in the funnel world, you know that when you get somebody to say yes to something like a workshop or a course for $27, you’re leaving money on the table.

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If you utilize various services and apps for checkout, you are often allowed to add an opt-in checkbox at final checkout. Often times, you have already requested the customer’s email address in order to send them a receipt, but it is important that you also ask them to opt-in rather than just assume that you have the green light to send them email.

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If you're wondering what a sales funnel is, simply imagine a real-world funnel. At the top of that funnel, some substance is poured in, which filters down towards one finite destination. In sales, something similar occurs. At the top, lots of visitors arrive who may enter your funnel. However, unlike the real-world funnel, not all who enter the sales funnel will reemerge out from the other end.  

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However, getting to this stage is no simple feat. It takes an enormous amount of work and effort plus tracking. By implementing sales funnel software, such as the platform built by Brunson, you can definitely cut down the headache, but there's still lots of work to be done. Copy needs to be written, tracking pixels need to be installed and email sequences need to be created. But that's what it takes to succeed.

Can I add WordPress to an existing website


In a recent conversation I had with Perry Belcher, co-founder of Native Commerce Media, he told me that you also need to train your prospects to click on links. For example, you could have them click on a link of what interests them or link them to a blog post or eventually to a product or service that you're selling, but you need to train them to build a habit of clicking on those links from the very beginning.

How do you create an address list


Your website's landing page is the first impression potential customers will instantly have of your business. Therefore, take time to make sure that it looks great. A good landing page will also encourage visitors to sign up for some sort of list, or subscribe to the website. This gives you that all-important contact information, which becomes your first line of communication.
But let’s say that you want at least 100 people to purchase from your sales funnel. You can work backwards to see how many people you need at each point along the funnel. If you want 100 sales, you would need 250 people to end up on your landing page (100 divided by 0.40). In order to get 250 people on your landing, your social media ad needs to target 1,250 consumers (250 divided by 0.20).

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There are tons of websites and publishers out there that cater to your audience -- and larger portions of it. Guest blogging for these websites helps you expand your contact list to this audience. When creating content as a guest blogger for another website, include a call-to-action, as well as a link in you author byline, for readers to subscribe to your site's blog or email newsletter.

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And based on our math we’ve made $2150. So if you take $2150 and you subtract the 1500 at cost, you’ve now made $850 in profit. And if I said to you every day you’re going to give me $1,500 and I’m going to give you $2,350 back, would you do it? And the answer should be hell yes. Right? So some buddies like, well I’m not a millionaire in 15 minutes because my sales funnel only made $850 this week and we feel depressed about that.

Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. When they do this, they’re telling everyone in their network that they’ve done business with you. Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address. 

How do you find email addresses


Getting someone to call in and give out their email to sign up for your email list is much less likely to happen than… well, just about anything else. Consequently, if you are making use of a podcast or television interview as a means of promoting your business, be sure to provide a means for potential customers to opt-in to your email list via text messaging.

How do I send a group email with Gmail


If you’re serious about growing your business, building a healthy email list should be one of your top priorities. When it comes down to it, your list is one of the only online assets that you have 100% control over. Having a solid social media presence is absolutely essential (here’s why), but you’ll always be at the mercy of new and changing algorithms (think Facebook’s Edgerank). And achieving high search engine rankings is great too, but again, you’re at the mercy of changing algorithms and updates.

How much are funnel scripts


But let’s say that you want at least 100 people to purchase from your sales funnel. You can work backwards to see how many people you need at each point along the funnel. If you want 100 sales, you would need 250 people to end up on your landing page (100 divided by 0.40). In order to get 250 people on your landing, your social media ad needs to target 1,250 consumers (250 divided by 0.20).

How do you make a population pyramid in tableau


Principle of commitment & consistency -- When people commit to something, they're far more likely to purchase from you. That's why getting them to agree to something like a free + shipping offer or by agreeing with something you've said in some way. This is a powerful principle in sales and if you pay attention to some of the best marketers in the world, you'll notice that they work fervently to get your commitment to something, even if it's very small in the beginning. 

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However, what Brunson cleverly conceived with ClickFunnels is to create a SaaS that can integrate with the world's most popular platforms and virtually anyone can quietly launch a funnel in hours as opposed to weeks of hefty coding and programming. As a fervent user of ClickFunnels myself, I can tell you that the system is impressive beyond measure.

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Include social sharing buttons and an "Email to a Friend" button in your marketing emails. That way, you'll gain access to their friends, colleagues, and networks and expand your contact list. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.

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For example, if you’re selling an eBook, you could offer a free chapter in exchange for their email address. Submitting their email is a low barrier to entry, and they’ll receive a lot of value in return. From there, you can use their email to push them deeper into the sales funnel, especially since they have already shown interest in your product.  

Every ESP will give you tools to create an opt-in form for your site. Generally speaking, the less information you ask for (at this initial stage, at least), the better. The more information you ask for, the less likely your prospect is to complete the process. You’ll obviously need to ask for an email address, and I also highly recommended that you ask for a first name so you can personalize your emails. However, asking for any information beyond these two fields can decrease conversion rates significantly without adding much valuable data.

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Your email list, on the other hand, is yours, free and clear. Using your website and social media to attract visitors and followers, and then encouraging them to sign up for your email list gives you the opportunity to contact your prospects at any point in the future, with any kind of messaging you want; and you’re not bound by search engine rankings or social media algorithms.

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So they’ve already put their credit card information for the $27 workshop. Now all they have to do to say yes to that order bump, that $37 order bump is just check a little box and now they’ve said yes. So it’s actually a lot easier to get money from an order bump. So put 40 percent. Now that’s a little high. I would say, if you’re just starting out or you don’t have a good order bump, probably it’s closer to 20 to 30 percent. So if you want to be conservative you can be conservative. So put 20 to 40 percent right there next to the order bump, okay? And then the last box, your OTO box where you have a $77 offer, you can say safely say 3% to 10% of people will buy the OTO, again, still higher than the initial offer.

Include social sharing buttons and an "Email to a Friend" button in your marketing emails. That way, you'll gain access to their friends, colleagues, and networks and expand your contact list. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.
There are tons of websites and publishers out there that cater to your audience -- and larger portions of it. Guest blogging for these websites helps you expand your contact list to this audience. When creating content as a guest blogger for another website, include a call-to-action, as well as a link in you author byline, for readers to subscribe to your site's blog or email newsletter.

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Pop-up forms provide visitors with a quick, convenient way to share contact information and subscribe to your list while they’re browsing your site, making them a powerful tool for audience growth. They’re easy to add to your site, and they’re proven to work—our research shows that Mailchimp users have seen their list growth rate increase by an average of 50.8% after adding a pop-up form to their site. 

How do you create a smart list on Facebook

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