The second thing that you want to do is you want to collect all the brand assets. You want to have an agreed upon. What fonts are we going to use, what colors are we going to use, what logos do we need for what products, you know, basically get all the brand assets together because you’re going to need them for the pages, the order forms, the ads, everything.

What is sales funnel marketing


Please Note the difference between the Classic Funnel Builder and the Cookbook. The Classic Funnel Builder allows you to choose a goal and select a funnel type and then select the page templates for the funnel. The Cookbook, allows you to narrow down a funnel type based on your industry, the type of funnel and your goal when using the Cookbook you will be provided with a number of narrowed down funnels and (free and paid) templates to choose from.

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Much of this is steeped in buyer psychology. The best marketers in the world know that there is a psychological process that must occur for prospects to whip out those credit cards and turn into buyers or even hyper-active buyers. One such person whose perfected this process is Russell Brunson, an "underground entrepreneur" who founded a company called ClickFunnels, a sales funnel SaaS business that empowers marketers from around the world to build marketing automation without all the hassle. 

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If you’re serious about growing your business, building a healthy email list should be one of your top priorities. When it comes down to it, your list is one of the only online assets that you have 100% control over. Having a solid social media presence is absolutely essential (here’s why), but you’ll always be at the mercy of new and changing algorithms (think Facebook’s Edgerank). And achieving high search engine rankings is great too, but again, you’re at the mercy of changing algorithms and updates.

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But what I want to say to you, number one is this: manage your expectations. It is the best thing you can do for yourself and your clients. Manage your expectations, do the math and figure out if your funnel is really working or not. Because oftentimes your funnel is working. It’s the ad costs that aren’t. And if your funnel isn’t working, then you fix that and then try again. Thanks so much. Appreciate you guys. Talk soon.

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Your email list, on the other hand, is yours, free and clear. Using your website and social media to attract visitors and followers, and then encouraging them to sign up for your email list gives you the opportunity to contact your prospects at any point in the future, with any kind of messaging you want; and you’re not bound by search engine rankings or social media algorithms.

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In marketing automation, Ryan Deiss, co-founder of Digital Marketer, often describes the sales funnel as a multi-step, multi-modality process that moves prospective browsers into buyers. It's multi-stepped because lots must occur between the time that a prospect is aware enough to enter your funnel, to the time when they take action and successfully complete a purchase. 
Much of this is steeped in buyer psychology. The best marketers in the world know that there is a psychological process that must occur for prospects to whip out those credit cards and turn into buyers or even hyper-active buyers. One such person whose perfected this process is Russell Brunson, an "underground entrepreneur" who founded a company called ClickFunnels, a sales funnel SaaS business that empowers marketers from around the world to build marketing automation without all the hassle. 

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My recommendation is if you want to get started with copy that you first look up a bunch of long-form sales letters in all different kinds of industries. So pick some from real estate, from making money online, from health and from various topics and once you get those sales letters, your job is to rewrite the sales letter. So put it in something simple like a Google Doc.

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If you're wondering what a sales funnel is, simply imagine a real-world funnel. At the top of that funnel, some substance is poured in, which filters down towards one finite destination. In sales, something similar occurs. At the top, lots of visitors arrive who may enter your funnel. However, unlike the real-world funnel, not all who enter the sales funnel will reemerge out from the other end. 

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Most people stop at features versus benefits but there’s actually a third step. And the third step is meaning. And that is writing about why those benefits matter. So if you’re talking about doing a real estate course the features might be eight modules workbooks some video lessons. Maybe a call the benefits might be that they can get their real estate business up in 30 days or less. It might mean they can get more leads. They can close their first deal… Those are the benefits. The results. But why is that meaningful to a real estate agent? Maybe it’s meaningful because they want to take a family vacation or because they want to help put their kid through college.

Getting someone to call in and give out their email to sign up for your email list is much less likely to happen than… well, just about anything else. Consequently, if you are making use of a podcast or television interview as a means of promoting your business, be sure to provide a means for potential customers to opt-in to your email list via text messaging.

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In marketing automation, Ryan Deiss, co-founder of Digital Marketer, often describes the sales funnel as a multi-step, multi-modality process that moves prospective browsers into buyers. It's multi-stepped because lots must occur between the time that a prospect is aware enough to enter your funnel, to the time when they take action and successfully complete a purchase. 

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Do you have an older list that you suspect has mostly decayed? Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in -- promising to remove all contacts who don't respond. Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database.

For example, if you’re selling an eBook, you could offer a free chapter in exchange for their email address. Submitting their email is a low barrier to entry, and they’ll receive a lot of value in return. From there, you can use their email to push them deeper into the sales funnel, especially since they have already shown interest in your product.  

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The truth? People are smart. They're not simply going to buy anything from anyone unless they feel there's an immense amount of value to be had there. Thus, your funnel needs to built that value and bake it in through a variety of means. But most importantly, you have to create a strong bond with your prospect, and that happens by being relatable, honest and transparent in your email warming sequence.

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Secondly, when you’re starting out with copywriting, you don’t have to start from scratch. I recommend that you start to gather a bunch of swipe files. So you look up things like in your junk mail when the mail comes. Grab the headlines. Grab the things that catch your eye and catch your attention. The same thing goes for ads on Facebook or sales letters other funnels that you’re in.

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Finally, don’t forget the two most important things in copy which are scarcity in urgency. So whether it’s a limitation of time a limitation of quantity or a limitation on price, you want to try to hit at least one if not all three of those different types of urgency and scarcity. People need a reason to act so give them one. So whether it’s the price goes up, the bonuses expire, enrollment goes away or there’s only 10 or 15 people allowed, try to find the urgency and scarcity and make it believable.

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Sponsor a video contest in which customers create a one-minute video about why they like your business, products or services. Ask them to send the videos to you and post them to your Facebook page. Invite visitors to vote on which video should win a cash or merchandise prize. Include an email opt-in on your Facebook page. Be sure to follow Facebook’s rules regarding contests.

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The effort you put into building your email list is one of the best investments you can make online. Having access to the inboxes of targeted prospects means you can continue to build and nurture relationships over time, and become a trusted source of valuable industry knowledge. Then, when it’s time for your prospects to buy, you’ll be the first one who comes to mind.
And then I begin my very calming reminder of why we wait 72 hours and $1000 before making ANY decisions about the funnel. By the way, if you haven’t listened to my podcast episode called “In Defense of my Controversial Facebook Ad Advice”  – you should listen. It goes into detail about my advice, why I give it, and what it produces when you do it that way.
Of course, implementing this isn't easy. You need to first develop your stories, then decide on how you're going to convey those stories and at what drip-rate. For example, your first email or two might go out on the day they first signup, then one email per day might go out afterwards. How much of that will be story-based and how much will be pitches? 

What are email funnels


Tip: Align the timing of your pop-up form with the average amount of time a visitor spends on your website. Set the form to appear immediately (or with a 5-second delay) if people aren’t inclined to spend much time on your site. If visitors have a tendency to browse, consider a 20-second delay or a scroll-based trigger when someone reaches the middle or bottom of your page.

Just like issuing a dare, offering a challenge motivates people to step up and do things they might not do otherwise; like pour a bucket of ice water over their head. The challenge can include some sort of giveaway or reward for showing up logging in or commenting on posts for a certain number of days or some other type of challenge, but should certainly require an email address to enter.

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You might be doing all the right things to generate leads -- landing pages, gated content, contests, and more. The problem might be that the design or copy itself isn't driving the engagement you need. A/B test (also known as "split test") different aspects of your list-building campaigns with different versions of the same content. This includes the call-to-action text, the color of the gated offer, the time of day you're posting to social media, and even where on your website these signup forms are placed. Sometimes a small change can drive hundreds more conversions.
Please Note the difference between the Classic Funnel Builder and the Cookbook. The Classic Funnel Builder allows you to choose a goal and select a funnel type and then select the page templates for the funnel. The Cookbook, allows you to narrow down a funnel type based on your industry, the type of funnel and your goal when using the Cookbook you will be provided with a number of narrowed down funnels and (free and paid) templates to choose from.

So just write 20% to 30% in that first little box. Okay? That’s normal. On the middle box, the offer box where you’re selling that $27 course or workshop, I want you to write 1% to 5% because that’s normal. It is normal for 1% to 5% of people who see this page to buy it. Not 10 percent, not 20, not 30, not 50, right? We think, Oh, if one hundred people see this offer, we’re going to get 10 sales. No, you’re probably not.
My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same. 

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Do you have an older list that you suspect has mostly decayed? Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in -- promising to remove all contacts who don't respond. Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database.

How do you do pre sale on Shopify

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